{"id":15206,"date":"2025-04-17T12:30:42","date_gmt":"2025-04-17T12:30:42","guid":{"rendered":"https:\/\/studioclement.be\/merchandising\/"},"modified":"2025-12-11T10:50:17","modified_gmt":"2025-12-11T10:50:17","slug":"merchandising","status":"publish","type":"page","link":"https:\/\/studioclement.be\/en\/merchandising\/","title":{"rendered":"Merchandising"},"content":{"rendered":"\n
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Boost your commercial activities through merchandising<\/div>\n
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The way you design your shop or pharmacy and where you place your products has a major impact on purchasing behaviour and the appeal of your offer<\/strong>.<\/p>\n

At Studio Clement, we are not only specialists in hardware, but we also know the sales process inside out. That is why we are happy to give you additional advice on creating a pleasant flow through your shop<\/strong> and offer you our merchandising services.<\/p>\n <\/div>\n\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n \n <\/lottie-player>\n<\/a>\n\n\n\n\n

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What is merchandising?<\/h2>\n

Merchandising is a term used for all activities that promote sales<\/strong> and also refers to market research aimed at increasing sales. Visual retailing is the silent force behind your shop concept, with the aim of offering a distinctive shopping experience<\/strong> and thus increasing turnover per square metre.<\/p>\n

Did you know that 70% of purchasing decisions are only made once people are in your pharmacy or commercial space?<\/p>\n<\/p>\n \n Interested to find out more? Discover our approach <\/a>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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Why use merchandising in retail or in your pharmacy?<\/div>\n
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In retail, it is crucial to attract customers into the shop<\/strong>. These insights are indeed also applicable in the healthcare sector. The difference is that in a pharmacy, customers come in themselves because they need certain medicines. Once inside, in the before-the-counter environment, patients suddenly become customers and the same rules apply as in retail. <\/p>\n <\/div>\n\n

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Isn’t this the perfect moment to show them more of what you have to offer? To convince new mothers that they too deserve to be pampered, and not just their babies? You can do this with a silent salesperson <\/strong>in the form of an optimised layout (planogram<\/strong>), correct routing (heat map<\/strong>) and intelligent product presentation (shelf management). <\/p>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n\n

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But first things first: are your plans feasible?<\/h2>\n\n\n\n

Are you looking to start a new pharmacy or shop, or are you considering renovating your existing premises? Then trust Studio Clement’s years of experience in the sector to analyse the feasibility of your plans. We have only one goal in mind: to ensure that your business is profitable<\/strong>. <\/p>\n\n\n\n

We analyse various parameters<\/strong> and map out a wide range of issues:<\/p>\n\n\n\n